Privacy Policy

E/The Environmental Magazine Overall Privacy Statement

At E Magazine, we take your privacy seriously. Because we gather certain types of information about our users we want to help you understand the conditions surrounding the collection and use of that information. This privacy statement discloses the types of information we gather, how we use it, and how to correct or change it. These privacy practices apply to the Web site that you were viewing when you clicked through to this policy, which is operated by us directly, our partner, or our affiliate.

1. What information does E/The Environmental Magazine collect?

Our primary goal in collecting personal information is to provide you with the best and most useful content and services. Because we derive revenue mainly from subscriptions to E Magazine, collecting information is essential to bringing you the content you seek and keeping our services affordable to users.

We collect personally identifiable information only when you provide it to us, such as when you register on our site, when you subscribe to E Magazine or Our Planet, or when you register to use certain services. Once you register with E/ The Environmental Magazine , you are no longer anonymous to us.

2. What is E/The Environmental Magazine’s practice regarding cookies?

Your Internet browser has a feature called “cookies” which stores small amounts of data on your computer about your visit to any website. You do not need to have cookies turned on to visit our site, although active participation in certain areas of our site may require cookies. Cookies alone tell us nothing about who you are unless you specifically give us personally identifiable information, in which case we use the information to enhance your services in the ways described below. You may elect not to allow cookies to be collected by adjusting your settings on your browser.

We use cookies and tracking technologies in a variety of ways, including:

  • Keeping count of return visits to our site or our partners’ sites.
  • Accumulating and reporting anonymous, aggregate (data collected in mass), statistical information on the Web site and advertisement usage.
  • Determining which features our overall user population likes best.
  • Saving your password so you don't have to re-enter it each time you visit our site.
  • Displaying the most appropriate advertising based on your interests.

    We allow other companies that are presenting advertisements on our site and, sometimes, in our newsletter to use tracking technology on your computer. We do not give any personally identifiable information to them as part of this relationship. Unless you visit the website of these companies and provide them with personally identifiable information about yourself, these tracking technologies tell those advertisers nothing about who you are. Our advertisers’ use of tracking technology is subject to their own privacy policies.

    3. How does E/The Environmental Magazine use the information?

    We use the information we gather for four general purposes:

  • To tailor our content and advertising to your needs.

  • To enhance your experience on our site. We use traking information to determine how well each page performs overall based on aggregate user demographics and traffic patterns to those pages. This helps us continue to build a better service for you.

  • To fulfill your requests for certain products and services, such as subscriptions and electronic newsletters, and enabling you to participate in such things as surveys and contests.

  • To send you information you agreed to receive about topics we think will be of interest to you.

    4. How does E/The Environmental Magazine share the information?

    Personally identifiable information

    We will make your personally identifiable information available to other companies or people when:

  • We have your consent to share the information.

  • We have engaged companies to work with us or on our behalf to provide a product or service that you have requested, such as opt-in e-mail announcements.

  • You use co-branded services. When you use a co-branded service within our site you grant us permission to pass your registration information back to that service partner. Their use of your information is subject to their applicable privacy policies.

  • We respond to subpoenas, court orders, or legal process; or we believe that your actions violate applicable laws, E/The Environmental Magazine's Terms of Use or any usage guidelines for specific products or services, or threaten the rights, property, or safety of our company, our users, or others.

    Aggregate information

    We aggregate personally identifiable information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing, promotional, and other purposes. We do not disclose to these entities any information that could be used to identify you personally.

    5. What are my options?

    Users who would rather not provide any of the user data requested by our registration process do not need to register with us. You can still view much of the content and use many of the services offered by our site without registering.

    We also give users the following options:

  • Opting not to receive our electronic newsletter or those of third parties when registering. Users who opt-in may remove themselves from mailing lists at any time through the subscription management pages or by following the instructions in the e-mail they received from us.

  • Opting not to provide certain personal information when registering for a site, provided, however that you may not be able to utilize certain of our products or services without providing us with certain information.

    6. How can I update my personally identifiable information?

    You can correct, change or delete the information collected during registration at any time and as often as necessary by contacting us using the e-mail address at the bottom of this page.

    7. How will I know if the privacy policy is changed?

    Any modifications to our privacy practices will be reflected first within this area of our Web site. If there is a material change in our privacy practices, we will indicate on our site that our privacy practices have changed and provide a link to the new privacy statement. If we are going to be using the information collected from users in a manner materially different from that stated at the time of collection we will send affected users written notice by email of the change.

    8. Privacy of children

    Protecting the privacy of children is especially important. We operate our site in compliance with the Children's Online Privacy Protection Act and do not permit registration by, and will not knowingly collect or use personally identifiable information from, anyone under 13 years of age. This requirement is clearly posted during the registration process. If a child under the age of 13 has provided us with personal information, we ask that a parent or guardian of the chlid contact us at if they would like the information submitted by a child deleted from our database. We will use all reasonable efforts to delete such information from our database.

    9. Privacy Precautionary Warning

    Please note that no data transmission over the Internet is 100% secure. As a result, we cannot guarantee the securtiy of the information that you transmit via our online services. Please note that we reserve the right to access and/or disclose the user information discussed herein (including personal information) as required by courts and/or administrative agencies and to the extent required to permit us to investigate suspected fraud, harassment or other violations of law or our Site Terms of Use or policies.

    10. Consent

    By using our Site, you consent to the collection, use, and storage of your personal and non-personal information as described in this policy. This policy and all legal obligations of E/The Environmental Magazine are subject to the laws of Connecticut and the USA, regardless of the location of any user. Any claims or complaints must be filed in the USA in the State of Connecticut. We may amend our Privacy Policy, but if we decide to change our Privacy Policy, we will post those changes on this page, so you are always aware of what information we collect, how we use it and under what circumstances we may disclose it.

    11. Contact Us.

    Questions regarding this privacy statment, or regarding any other aspects of our site, should be sent via e-mail to or to our corporate offices at 28 Knight Street, Norwalk, CT 06851, Attention: Legal Department. We read every message submitted and try to reply promptly to every one. We may also file your comments to improve the site, or review and discard the information.

    Updated July 2004