Although popular in many European cities, bike sharing is still new to the U.S. This past Earth Day, April 22, B-Cycle opened the first U.S. city-wide bike sharing program in Denver, Colorado. A partnership between insurance company Humana, bike maker Trek Bicycle and advertising agency Crispin Porter + Bugosky, B-Cycle launched 500 bikes at 50 stations across Denver to promote biking as a healthy and environmentally friendly alternative to automobiles.
"Denver residents embrace healthy and sustainable living, so it's natural that Denver is now home to the first large-scale bike-sharing system in the U.S.," says Denver Mayor John Hickenlooper. "We're confident that Denver can set an example for the whole country and show that bike-sharing is a viable transportation option to help improve the overall health of Americans and reduce our carbon footprint."
B-Cycle bikes are even equipped with computers that will tell riders how many miles they have traveled, how many calories they've burned and how many carbon offsets they have earned. The partnership is eager to expand stations in Boston and Minneapolis and ease the transition to more bike-friendly commuting options.
SOURCE: Matter Network.