The Service Economy Car Sharing is the New Consumer Model

The rapid growth of “car sharing” companies—five have sprouted up in the U.S. since 2000—do more than fill a growing niche market. Car sharing also reflects a green business trend called “product service systems” (PSS), otherwise known by its more ungainly iteration, “servicizing.” Morph a product into a service, so the logic goes, and you reduce the ecological footprint of the product itself.