Crystal Blue Persuasion

Bottled Water’s Getting Bigger–and Better

It’s everywhere. In health clubs. At work. At home. In backpacks. At conferences and athletic events. Once considered a yuppie refreshment, bottled water has become a liquid asset for today’s active consumer – and a gushing $2.7 billion-a-year national industry. One out of six people in America is drinking more than eight gallons annually of bottled water – five times more than a decade ago.