The Great Green Leap Forward: Energy-Hungry China and India Leapfrog to the Front of the Global Green Building Movement

The glossy promotional brochure for DSK Vishwa, a new 6,000-unit housing development on the gentle hills surrounding the hub city of Pune, contained an appeal not typically pitched to the aspiring middle-class Indian: a "rain water harvesting channel." India’s exploding housing sector in high-tech centers like Pune and Bangalore is finally seeing "green" development to satisfy the demands of more sophisticated and environmentally-conscious consumers—and improve the bottom line for developers.