Organic Trade Association

A growing number of smart, ambitious people are rejecting the lure of lucrative careers for the promise of a simpler agrarian lifestyle. Many of those in the new crop of young farmers boast the kinds of diplomas typically found in Silicon Valley cubicles, Wall Street suites or Hollywood editing rooms. But instead of pursuing fast-paced careers, these members of the so-called "best and the brightest" class are choosing to spend their days weeding carrots and building compost.