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Keeping Bugs at Bay

Banning the Biters With Natural Insect Repellents The common mosquito is, at first glance, a pathetic creature. Weighing, on average (and on an empty stomach), less than two milligrams, it's laughably small. It's so fragile even the slightest breeze can send it spiraling into oblivion. A human, when irritated, may crush it effortlessly between his […]

Busting Big Oil

Sticker Shock at the Pumps Symbolizes the Fossil Fuel Malaise

These Greenwashers Don't Come Clean

Unfortunately, you can't buy all the rhetoric. For every company taking very real steps towards sustainability, there's another one stepping directly backwards, but trying to convince you otherwise. These greenwashers topped Earth Day 2000's list… Mobil. Its “Helping the Earth Breathe Easier” ads in The New York Times divert attention from its steadfast membership in […]

Points for Trying

Companies in industries not inherently eco-friendly are also realizing their powerful impact on the environment. By rethinking old business practices and implementing innovative new programs, here are a few trying to make that impact a positive one… Delta Air Lines. The third-largest air carrier in the United States, Delta has dramatically reduced its hazardous waste […]

The Good Guys

Kudos to those companies that incorporate environmental values into all levels of business, from the vision of their products through their methods of production. These innovative entrepreneurs are leading the way to a sustainable future… New Organics. This ubiquitous brand is in just about every grocery aisle. Storming mainstream shelves, New Organics introduced more than […]

Business Savvy

Making Room on the Shelves for a New Generation of Greener Goods

Tofu, Inc.

In a Wave of Acquisitions, Natural Foods Companies Are Being Gobbled Up As corporations realize the valuable market niche and consumer loyalty of many natural brands, they have begun, quite literally, to gobble them up. In the last six months alone, General Mills acquired Small Planet Foods, which holds the organic Cascadian Farms and Muir […]

Online and Active

Green Groups Get Results From the Internet Recently, Naomi Van Tol created a small website to fight for a forest near Memphis, Tennessee. She never expected to get responses from Romania. “I've [also] had supportive e-mail from folks from Brazil, Denmark, and other countries,” she says, “in addition to many responses from people across the […]

Nader's Raid

Citizen Ralph Runs for Real in 2000 In 1996, when Ralph Nader made his first run for the Presidency under the banner of the Green Party, he had a hard time articulating the party's many-hued platform, preferring to stick with his tried-and-true message about the dangers of multinational corporations. This year, as he runs a […]

Hunters No More

Making the Macaw Banditos an Offer They Can't Refuse In Bolivia's Llanos de Moxos region, a former wildlife trapper named Pocho shows off the delicate snare he devised to nab blue-throated macaws for the illegal pet trade. He points out the seven notches on its stem, one for each macaw caught with this snare. Today, […]

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