A few years ago, a company called Space Marketing, Inc. (SMI) came up with a plan to send a mile-long billboard into space. Coated with reflective plastic, the billboard would beam down a corporate logo that appeared as large as the moon, and as it orbited the Earth, would be visible to every single person on the planet.
The Virtual Environment Green groups and businesses, usually distrustful of technology, are setting up shop online
In his office at WebWorld in Seattle, Roger Adams is working on the United Nations Environment Programme’s on-line action guide for community organizations. He e-mails drafts to the working groups, and is told that the guide needs more material on sustainable agriculture. Adams writes a quick query on his Macintosh and "uplinks" it into a "listserve," which automatically sends it on to 2,000 environmentalists around the world. He goes back to working on his document, with the e-mail program working in the background. Within an hour, a listserve subscriber in South Africa has sent him the material he needs. Adams copies the material into his document, attributes it, and completes a new draft, which he immediately e-mails back to the working group.
Thanks to the Highway Lobby, Now We're Stuck in Traffic. How Do We Escape? © Comstock Jerry Nichols, a musician, nurse and beer-brewer who lives in suburban Connecticut, has a long morning commute that can double if traffic is bad. His solution is unique to him: Zen-like detachment. "I simply tune it out," he says. […]
How Factory Fishing Decimated Newfoundland Cod. Five hundred years ago, the explorer John Cabot returned from the waters around what is now Newfoundland and reported that codfish ran so thick you could catch them by hanging wicker baskets over a ship’s side.
Can We Be Garbage-Free? Beyond Recycling, The New Goal Is Zero Waste.On October 18, the nation’s most colorful governor, Jesse Ventura of Minnesota, took the podium at the Riverfront Radisson in St. Paul and announced a radical new program to reduce the state’s waste stream.
A Murky Tale of the Florida Reefs. Is Salvation Possible? It was 20 years ago that I first dove the clear and fertile waters of the Florida Keys. Just five protected miles off Key West, the reef was close enough to get to in a small boat, shallow enough for any snorkeler to enjoy, and […]