Money Matters
Socially responsible investing (SRI) has been taking a pounding in the mainstream financial media. The Wall Street Journal, Money, and Forbes, to name just a few, have been running columns carrying headlines such as "Good Intentions, Bad Results" and "It’s Not Easy Being Green." These articles typically portray social investors, who won’t invest in polluting or destructive companies, as good-hearted saps destined to receive lousy returns.

