Northern Exposure
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One Man's Treasure
Environmental Groups Profit From "Stranded" Inventory The Green Widget Company (GWC) was in a quandary: Acme Widget Supply had executed a purchase order for $200,000 worth of recycled Widgets in a unique sea foam color, then promptly went out of business. GWC was sitting on inventory it couldn't sell, and it was spending money every […]
Pooling Your Resources
Give Your Swimming Pool–and Your Utility Bills–an Energy-Smart Makeover Six million American homes have swimming pools, which provide a cool alternative to the blazing heat of summer months and a refreshing excuse to put off that lawn work just a little bit longer. Unfortunately, the effort it takes to blow up those rafts isn't the […]
Try Our Nukeburgers
Meat Irradiation Gets the Green Light, But is It Safe? Would you eat a fast-food burger that had been “nuked”—exposed to nuclear radiation in order to kill pathogens such as salmonella? Maybe you just did. The U.S. Food and Drug Administration (FDA) has given the green light to the irradiation of beef and other meat […]
Brain Food
Calamari pizza, blackened tuna caesar salad, shrimp puttanesca—whatever your seafood craving, the nation’s restaurants are likely to have it. New and exotic seafood combinations are popping up on menus across the country and Americans are getting hooked. According to the National Fisheries Institute, we spend about $50 billion on fish and shellfish a year, consuming […]
Keeping Bugs at Bay
Banning the Biters With Natural Insect Repellents The common mosquito is, at first glance, a pathetic creature. Weighing, on average (and on an empty stomach), less than two milligrams, it's laughably small. It's so fragile even the slightest breeze can send it spiraling into oblivion. A human, when irritated, may crush it effortlessly between his […]
Busting Big Oil
Sticker Shock at the Pumps Symbolizes the Fossil Fuel Malaise
These Greenwashers Don't Come Clean
Unfortunately, you can't buy all the rhetoric. For every company taking very real steps towards sustainability, there's another one stepping directly backwards, but trying to convince you otherwise. These greenwashers topped Earth Day 2000's list… Mobil. Its “Helping the Earth Breathe Easier” ads in The New York Times divert attention from its steadfast membership in […]
Points for Trying
Companies in industries not inherently eco-friendly are also realizing their powerful impact on the environment. By rethinking old business practices and implementing innovative new programs, here are a few trying to make that impact a positive one… Delta Air Lines. The third-largest air carrier in the United States, Delta has dramatically reduced its hazardous waste […]
The Good Guys
Kudos to those companies that incorporate environmental values into all levels of business, from the vision of their products through their methods of production. These innovative entrepreneurs are leading the way to a sustainable future… New Organics. This ubiquitous brand is in just about every grocery aisle. Storming mainstream shelves, New Organics introduced more than […]