A Wolf in Sheep’s Clothing?

Despite its Famous Crying Indian, Keep America Beautiful Is No Friend of the Greens

Mike Hogan recalls after being shocked the day he discovered that Keep America Beautiful (KAB) isn’t an environmental group. Like countless baby boomers, Hogan grew up watching KAB’s infamous crying Indian TV avertisement. One of the most popular public service announcements of all time, it featured a Native American who, after paddling a canoe through a littered waterway, weeps at the sight of pollution surrounding him.