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One Comment

  1. R. Michael Wisner
    June 6, 2017 @ 4:44 pm

    Find it hard to believe Cesar Chavez was not mentioned here. Knew Cesar. Was a pallbearer at his funeral. He once told a small group of environmental activists at a morning breakfast meeting that the UFW had developed the boycott to almost a science. They chose “grapes” to boycott, as a generic target was far more impactful than a named product. That time and time again, they learned when a boycott reaches 4%, not 2% or 3%, but 4% – the boycott target will invariably come to the negotiating table.


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