Bright Makes Blight

Laundering Strategies That Won’t Take the Earth to the Cleaners

If it is true, as John Wesley preached, that “cleanliness is next to Godliness,” the heavenly prospects of us well-laundered Americans should look as bright as our shirt collars—or our gym socks, gardening pants, or any of the earthly garb we toss into our state-of-the-art washing machines and douse with high-powered detergents, chlorine bleaches and rub-on laundry boosters. Indeed, our devotion to cleanliness has bolstered what is now a $4-billion-a-year business in laundry detergent alone.