Carbon Retirement: The Radiohead Way

Radiohead just released their latest album, The King of Limbs, and a special newspaper to go with it. The band is offsetting the resulting emissions through the program Carbon Retirement. This video explains how that offsetting works.
Radiohead just released their eighth studio album, The King of Limbs. Accompanying the album at various locations across the globe was a free newspaper the band created called The Universal Sigh, featuring short stories as well as fragments of the album’s lyrics. The environmentally conscious band, who taped a 2008 performance for Late Night with Conan O’Brien from London to avoid the “years’ worth of driving” carbon emissions a flight to New York would produce, will be using the Carbon Retirement program to offset the ecological impact of “The Universal Sigh.”

According to the album’s website, “Carbon Retirement is the most effective method of offsetting, because it is the only way you can be 100% sure that the emission reduction you pay for will take place.”