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A Weekly Column Your Readers Need Environmental
Dear Editor, E – The Environmental Magazine offers editors of newspapers, magazines, websites and blogs a FREE weekly environmental Q&A column called EarthTalk. EarthTalk answers questions on a wide range of environmental topics—from rainforests to recycling and from the global village to our own backyards:
EarthTalk tackles questions like these with thoughtful, concise answers that give readers solid and balanced environmental information. In addition, each answer provides contact information (or links) to relevant environmental organizations, companies, websites and government agencies to enable readers to research topics further. We also provide two FREE photos (use optional) with each weekly installment of the column.
Public demand for environmental information is growing rapidly. According to the latest data from the Yale Project on Climate Change Communication, 70 percent of Americans believed in the reality of global warming in September 2012—a 13 percent increase from January 2010. For the first time since 2008, more than half of Americans believe global warming is caused mostly by human activities. The data indicate that people feel threatened, worried and support increased action to limit global warming’s progression. What’s less clear is what to do about it. That’s where EarthTalk comes in. Readers want facts, insights and ideas that are presented succinctly, in plain language and with clear action items. EarthTalk tackles key issues, provides tips on how one can “green up” his or her own lifestyle and offers insight for people who want the big picture about the global environment. I’m confident that EarthTalk will be a hit with your readers. From the feedback we get, it seems clear that the column’s 40 million readers look forward to it each week.
Your Advertising Connection EarthTalk will also help you attract a very strong group of advertisers, both from your local market and from national buys. The environmental marketplace is one of the fastest growing consumer markets in the world. According to the Organic Trade Association, U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $26.7 billion in 2010. There was a 7.7 percent increase in organic food sales from just 2009 to 2010. Organic non-food sales grew 9.7 percent in 2010, reaching $1.97 billion. EarthTalk will appeal strongly to the growing number of people interested in natural foods and personal care products, hybrid vehicles, organic gardening, “eco-travel,” energy-efficient appliances, alternative medicine and other environmentally friendly products and services.
Nationally, the number of like-minded advertisers with substantial budgets to penetrate these local markets is growing. Let EarthTalk help create a draw for you for these ready advertisers. Click HERE to see some sample columns as we send them out to our media partners each week. You can also click HERE to see EarthTalk as it appears in some of our participating newspapers. Frequently asked questions are HERE. To start receiving EarthTalk right away, click HERE to complete our online REGISTRATION FORM. Thanks for taking a look — and I hope we’ll have an opportunity to work together! Sincerely, Doug Moss Editor
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