Flower Power

Finding an Environmentally Conscious Florist is Worth the Trouble

Since flowers and plants are, at their roots, products of nature, conscientious consumers tend to consider them a dependably green buy. Why wouldn’t a floral shop purchase be environmentally benign? After all, florists deal in the currency of nature, sending bits and pieces of it home with flower lovers in arrangements, wreaths, garlands, potted plants and more.

Walking through any one of America’s roughly 41,000 floral shops can feel like a stroll through a nature preserve, complete with the perfumes of flowers and moist soil. Yet, the colors and scents in the nearly $13-billion-a-year floral business can be deceiving. Ironically, purchasing Earth-friendly flowers from and environmentally sensitive florist can be a tough assignment unless you know what to look and ask for.