Cotton The Way It Was Meant To Be
Like many consumers, California businessman George Akers thought that cotton was the “cleanest, best thing in the world,” because it was natural. Then, while shopping in a self-described environmental clothing store in London in 1989, he discovered “green” cotton. He learned that conventional cotton doesn’t, in fact, wear so well on the environment, considering the sum total of its environmental impacts. Akers mended his thinking. Last year he started O Wear, a clothing company that from cotton seed to cotton sweater, uses no toxic chemicals.