Graham Hill of Treehugger.com.
Eco-Chick makes it possible for young women to discuss contemporary environmental topics and learn how to reduce their carbon footprint, from what they drive to what they do in the bedroom.
As the number of environmental websites grows, bloggers have to work harder to make their sites unique. New York based Green-links.org, the "online resource for all things "green" in New York City," participates in "Green Drinks," a program that brings environmentally minded people together in 129 cities around the world. Every second Tuesday of the month, Green Drinks organizes an informational session at a local bar, art gallery or restaurant so eco-friendly individuals can network, share ideas or find friends.
Hippyshopper.com promotes "ethical consumerism" by posting articles on the latest green products and hosting links to products such as organic lipstick, organic cloth and organic furniture. The site also has links to eco-friendly clothing sites, such as the Lazy Environmentalist.
Don’t go to WorldChanging.com for "green" fashion tips. This serious, tech-savvy online publication published by Leif Utne (late of Utne magazine) is ground zero for sustainable development information from around the planet. And the online magazine Groovy Green posts blogs on issues from global warming to DIY composting piles.
Even large corporations have discovered the value of a green blog. Seventh Generation, the nation’s leading seller of nontoxic cleaning products, has just created its own blog, The Inspired Protagonist. Most articles double as self-promotion, but you can find some relevant information.
And not all blogs are consumer oriented. Alternative Energy Blog (AEB) posts discuss ethanol, wind power, biodiesel, plug-in hybrids and the drawbacks of "clean coal" technology. "I think that blogs are an important counterpoint to the mainstream media," says AEB founder James Wilson. "People with scientific or technical training can examine these issues and raise relevant questions on their blogs."
So is the world finally ready for a deep dive into green issues? "I certainly feel that being "green" is trendy right now," says Hill, "but I hope that there is a lot of reality to it that affects business and policy. We humans have short attention spans. Whether it be Ugg boots or Afghanistan, we can move through things very quickly, and it’s hard to get focused on them again." But some eco-blogs are showing signs of becoming more than the flavor of the month.
KATHLEEN O"NEILL watches the blogs as an intern at E.