Road Busters

In the 1970s, Jan Lundberg was a rising star in the oil industry, lunching at yacht clubs and crusing California freeways in a Mercedes. For 14 years, he built his family’s business, Lundberg Survey, Inc., into the highly respected publisher of the Lundberg Letter, a newsletter which forecasts oil industry trends. In 1986, Lundberg left the family business and went through a transformation—selling his car, fouding the non profit Fossil Fuels Policy Action Institute (FFPAI) and joining forces with environmentalists in Washington, DC. Today, in his work to end our society’s petroleum dependency, not only does Lundberg no longer drive a Mercedes, he no longer drives a car at all.