Can Environmental News Compete With Sensationalism?
One Friday night last June, 95 million Americans watched O.J. Simpson’s white Ford Bronco glide along the highway at 16 miles-per-gallon followed by a team of police cruisers on the most famous car chase this country has ever seen. A posse of newscopters hovered overhead as the sunset grew pinker in the Los Angeles haze. The ozone level reached .09 parts-per-million, just exceeding California’s air quality limits. Across the land millions of viewers wondered if O.J. would step out of the Bronco alive.
If you think this is a silly way to start a story, you’re right.