The O.J. Environmental Story

Can Environmental News Compete With Sensationalism?

One Friday night last June, 95 million Americans watched O.J. Simpson’s white Ford Bronco glide along the highway at 16 miles-per-gallon followed by a team of police cruisers on the most famous car chase this country has ever seen. A posse of newscopters hovered overhead as the sunset grew pinker in the Los Angeles haze. The ozone level reached .09 parts-per-million, just exceeding California’s air quality limits. Across the land millions of viewers wondered if O.J. would step out of the Bronco alive.

If you think this is a silly way to start a story, you’re right.